Four major independent concert promoters are joining forces under the Peachtree Entertainment banner, the concert promotion firm first launched by founder Bradley Jordan. Peachtree Entertainment has announced its partnering with Chuck Steedman from LiveCo and hired promoters Nathan Baugh of 46 Entertainment and Shane Quick of Premier Productions to serve in executive roles.
Baugh said the new firm will focus on maintaining an “artist-first” mentality, acknowledging “that artists are the driving force behind everything we do,” with a promise to “treat artists like partners and inventory.”
“That means being fully transparent and putting everything on the table,” Baugh tells Billboard.
Peachtree Entertainment has helped launch the touring careers of many artists including Luke Combs, Morgan Wallen and Luke Bryan, and promotes Alan Jackson, Gavin Adcock, and festival brands Rock The Country, Rock The South and Bulls, Bands and Barrels.
Baugh will serve as CEO, leading all day-to-day operations while Quick will focus on relationship management with artists and their teams. Jordan will focus on cultivating new relationships and discovering new talent for Peachtree Entertainment.
“Collaborating with Nathan, Shane, Bradley and the entire Peachtree team furthers LiveCo’s commitment to providing the best possible experiences for fans, artists, and entertainers,” said Steedman. “They are among the most innovative, visionary, and talented leaders in the live entertainment space.”
Baugh noted that “Peachtree has built an incredible reputation for being an artist-first company. We are excited to continue to align with incredible artists and agencies to help provide creative touring and soft-ticket solutions to grow their careers.”
Quick noted that he’s now “working full-time alongside my best friends.”
Peachtree Entertainment is based in Nashville and includes full-service in-house marketing, talent buying and more, including veterans Billy Cowell (creator of Tailgates & Tallboys), Joe Lee and more.
“I founded Peachtree Entertainment out of a passion for collaborating with artists from the grassroots level, aiding in the growth of their live touring endeavors,” said Jordan. “It’s truly gratifying to elevate this venture to the next stage with people who value artists the same way I do.”