Listen to this articleAmerican Dream is kicking off the summer with a first-of-its-kind entertainment center powered by toymaker Hasbro.
Scheduled to open June 26, the 41,500-square-foot venue features arcade games, attractions, retail and full-service dining, all anchored by some of the most iconic and beloved Hasbro brands.
Billed as a “truly unique multi-generational entertainment concept,” The Gameroom Powered by Hasbro at American Dream will include:
- G.I. Joe-themed laser tag;
- Tech forward game lanes themed around Transformers, Candy Land, Battleship and Monopoly;
- A Candy Land-inspired milkshake bar;
- A curated collection of arcade games spanning from current to nostalgic titles;
- An immersive full-service restaurant featuring selections of appetizers, entrees and desserts as well as a Hungry Hungry Kiddos menu and cocktails for adults.
Hasbro’s ‘business of play’
The venue can be booked for special events, parties and corporate gatherings and has private rooms available.
The Gameroom Powered By Hasbro is located in Court A, Level 2. It will be open daily from 11 a.m. to 9 p.m. following the grand opening. Ticket information is not yet available.
Matt Proulx is senior vice president of global experiences, partnerships and music at Hasbro. He commented, “Hasbro has a rich 100-year legacy of creating magic through play with an iconic portfolio of beloved brands.
“At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase. That’s exactly what we’ve created with The Gameroom,” Proulx added.
Bryan Gaus, senior vice president and general manager of American Dream, said, “We are ecstatic to bring iconic Hasbro brands to life through this interactive family-friendly facility at American Dream.”
“This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy,” Gaus added.
The Gameroom’s launch will follow the June 13 arrival of a Hasbro-themed indoor family entertainment center at Westfield Garden State Plaza in Paramus.
At more than 20,000 square feet, the world’s first Planet Playskool gives young kids a place to play and interact with attractions inspired by Hasbro brands, including Play-Doh, Mouse Trap, Spirograph, Transformers and Tinkertoy.